Swift became increasingly reticent on social media, having maintained an active presence with a large following, and avoided interactions with the press amidst the tumultuous affairs. Her media reputation was blemished from publicized feuds with several high-profile celebrities, such as with rapper Kanye West, media personality Kim Kardashian, and singer Katy Perry. She had short-lived romantic relationships with Scottish producer Calvin Harris and English actor Tom Hiddleston. During promotion of 1989, Swift continued to be a major target of tabloid gossip. Its accompanying tour ran from May to December 2015 and was the highest-grossing concert tour of 2015. A huge commercial success, the album sold over six million copies in the United States and spawned three US Billboard Hot 100 number-one singles–" Shake It Off", " Blank Space", and " Bad Blood". It received generally positive reviews from contemporary critics. The album's synth-pop production established Swift's official departure from the country-oriented styles of her previous records. Taylor Swift released her fifth studio album, 1989, in October 2014. Swift cleared out her website and social media accounts five days before announcing Reputation, generating widespread attention across the internet various artists have since used this tactic to announce new music. Reputation was nominated for Best Pop Vocal Album at the 61st Annual Grammy Awards, listed on Slant Magazine 's list of the best albums of the 2010s decade, and has received sales certifications across the globe. It was supported by the Reputation Stadium Tour (2018), which became the highest-grossing North American tour of all time. Selling over 4.5 million copies in 2017, Reputation became the world's best selling album by a female artist. The album was Swift's fourth consecutive album to debut atop the US Billboard 200 with first-week sales of over 1.2 million copies, and reached number one in various countries, including Australia, Canada, and the UK. Some critics felt the album is a personal record in which Swift becomes vulnerable to a sincere lover and discovers her inner self. Reviewers were divided on the brash sound and harsh themes, but praised Swift's resilient songwriting, specifically on the songs about romantic intimacy. Critical response to Reputation was generally positive. " Gorgeous" and " Call It What You Want" preceded the album as promotional tracks, while " New Year's Day" was serviced to US country radio and " Getaway Car" to Australian radio. Ready for It?", " End Game" featuring Ed Sheeran and Future, and " Delicate"-supported the album they peaked at number one, four, eighteen and twelve on the Billboard Hot 100. Four international singles-" Look What You Made Me Do", ". To coordinate with the album's motifs, Swift did not promote Reputation through press interviews, unlike her previous efforts. In retrospect, Swift has described Reputation as a "defense mechanism" and an alter ego.
Marking a stark shift from the synth-pop style of its predecessor, Reputation is built around dark electropop, pop, and R&B, inspired by urban genres such as EDM, hip hop, trap, and Miami bass, resulting in a heavy electronic production consisting of pulsing drum machines, swelling synthesizers, and manipulated vocals. She recruited producers Jack Antonoff, Max Martin, and Shellback in the album's production. Influenced by the commotion, Swift wrote Reputation under two major themes one drawing from the excessive gossips surrounding her, and the other about finding love amidst the tumultuous events.
She hence secluded herself from the press and social media, where she had maintained an active presence, and created Reputation as an effort to revamp her state of mind. Swift became a subject of rampant tabloid scrutiny following the release of her fifth studio album 1989 (2014), with the media outlets highly publicizing her personal life and her disputes with other celebrities. It was released on November 10, 2017, by Big Machine Records. Reputation (stylized in all lowercase) is the sixth studio album by American singer-songwriter Taylor Swift.
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